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A LinkedIn profile is by far the easiest way for anyone to gather information about what you do and vice versa. You can get your name, face, and brand in front of hundreds of people. Are you looking for employees? Want to connect with like-minded entrepreneurs? Want to pitch to an investor? Want to scope out potential clients? LinkedIn can be a single destination for research, networking, hiring and even sales for any entrepreneur.

In this blog, we will explore key strategies to help you make the most out of LinkedIn as an entrepreneur:

1.Optimizing Your Personal LinkedIn Profile for Entrepreneurs

Your LinkedIn profile is your digital representation and often the first impression you make on others online. Needless to say, we recommend you fill out and complete all sections – avoid blank spaces! But here are some additional tips on how to optimize your profile: 

  • Profile Picture:  Always use a clear solo professional headshot; the ideal size is 400x400px. Your photo should match your target audience. If you want to come across as an expert, ensure you look like one! Avoid selfies or group photos. 

Banner: Use a background banner that reflects your personal brand or your work. It’s is a powerful branding opportunity to showcase what you stand for.

 2.Tips for successful networking on LinkedIn for Entrepreneurs

Now that you’ve got an optimized profile, it’s time to get connecting! LinkedIn’s concept of ‘connections’ and ‘followers’ is a definitive element of credibility. In this section, we’ll tackle connections (more on how to increase followers with a content strategy in the next section):

Use some of our templates for different types of LinkedIn connection requests: 
Template to reach out to a potential employee candidate

Hello [firstName],

I’m pretty impressed by your experience as a [occupation]. [Company] is hiring for a [position]. Let’s connect and discuss this opportunity further if you’re interested.

Best regards, [Your Name]

Template to reach out to a potential mentor

Hello [mentor’s name],

I truly admire your expertise as a [mention their field]. I often follow your advice regarding [topic]. As the founder of [company name] that does [solution], I am looking for professional guidance to further our company’s growth. 

Are you open to learning more about my company?

Best regards, [Your Name]

Template to reach out to a community member: 

Hello [firstName],

Your post in [mutual community] was quite insightful. 

I am also a part of [industry] and enjoy discussions around it. 

Would you be interested in joining my network? 

Template to reach out to an event attendee:

Hello [First Name]

It was great speaking to you at the [event name] [when]

What you do at [company name] sounded amazing and really inspired me. I’d like to stay updated with your work. 

Looking forward to connecting with you.

Template for a potential client:

Hi [Prospect name]

How are you? Yes, it’s a super busy time of the year. Imagine if [your company’s solution] could be plugged into your business at a time like this. Would it make things easier for you?

We offer free demos within 24 hours. 

Let me know if you’d be interested. 

Template for a potential client: 

Hi [Prospect name]

I see you’ve been following my company page for a while. 

If you’re struggling with [problem], I’d be happy to share that we most recently helped [share a short anecdote with one statistic] 

Feel free to connect if you’d like to learn how we achieved this.

Template to reach out to a potential investor

[Don’t pitch to investors on a LinkedIn connection request, it doesn’t really work!)

Hello [Investor’s Name],

I truly admire your expertise and experience in [mention their field]. I often follow your advice regarding [topic]. My company operates in the [mention the field or industry]. We have achieved significant milestones, including [highlight key indicators or accomplishments].

I would like to keep updated on your work.

Best regards,

[Your Name]

3. LinkedIn Content Strategy for Entrepreneurs

A solid content strategy is one of the best ways to boost visibility on LinkedIn within your industry or network. Like most social platforms, LinkedIn also rewards profiles that actively write, share and engage with content. This is a great way to build on your follower count and invite high-quality connections!

But with so many executives posting content daily, how do you stand out from the crowd?

Ask yourself how you want to be perceived by your industry – a thought leader, problem-solver, strategist, a creative? What makes your insights unique – is it your skills, is it your experience, is it your company’s solution? What’s the story you want to tell?

This will help you streamline your content pieces and give readers a clear POV on what you stand for. 

 Here are some writing prompts for your LinkedIn content as an entrepreneur: 

  1. Share a Success Story: Write about a particular challenge you faced as an entrepreneur and how you overcame it. 
  2. Discuss Industry Trends: Highlight emerging trends in your industry and provide your insights on their potential impact. 
  3. Offer Tips and Advice: Share practical tips and advice for fellow entrepreneurs. 
  4. Showcase Your Expertise: Write a post that showcases your expertise in a specific area. Provide actionable advice, industry best practices, or share a recent accomplishment demonstrating your skills.
  5. Reflect on Lessons Learned: Share lessons you have learned throughout your entrepreneurial journey. Discuss mistakes made and how you turned them into learning experiences.
  6. Celebrate Milestones: Share your business milestones, such as anniversaries, achievements, or significant partnerships. Express gratitude to your team and supporters who have contributed to your success.
  7. Highlight Client Success Stories: Share success stories of your clients or customers and how your products or services have positively impacted their businesses or lives.
  8. Provide Industry Insights: Share interesting statistics, research findings, or key takeaways from industry reports or studies. 
  9. Recommend Useful Resources: Share recommendations for books, podcasts, articles, or online courses that have been valuable to your entrepreneurial journey. 
  10. Ask Thought-Provoking Questions: Engage your audience by asking open-ended questions about entrepreneurship, business challenges, or industry trends. 
  11. Share content written by people you admire: Support your peers and your network by sharing their achievements or insights with your professional circle. 

More LinkedIn Features that can level your entrepreneurial game up!

Want to start up in Canada? 
TBDC is the bridge you’re looking for! We are Canada’s premier startup incubator. Successful companies like Ibentos and Ayottaz have graduated from our programs and scaled through North America and the world. Are you ready to do the same and make your mark? To learn more, click here.

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