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Startups can now get off the ground quicker and leaner than ever before. Any challenge, think macro to micro, there’s already a tech product within reach that has solved it for you. The right tools can help startups grow fast, with ease, all of it, without exponentially increasing overhead costs. With the promise of effortless scalability, it is no wonder that startups are stacking up on SAAS subscriptions.

“When in doubt, simplify.” ― Eric Ries, The Lean Startup

In this blog, we introduce you to 10 essential startup tech tools across marketing, operations, and accounting that can help you reduce man-hours, increase productivity, and dramatically save money. (especially if you are a part of any of our TBDC programs, but more about that later.)

Bookmark this list and curate your startup SAAS tool kit today.

1. Hubspot

Hubspot is a popular all-in-one marketing platform that brings together CRM, Marketing, and Customer Service features. As of 2021, it had 113,925 paying business subscribers. It is known for being very easy to use, packed with startup-friendly features, great analytics tools and customizable everything! Here are the key services you can plug in through Hubspot for your business.

2. Mailchimp

Mailchimp is a wildly well-known email marketing platform that can help your business create chic newsletters in minutes. Mailchimp holds 60.51% of the email marketing market share, and the reasons are crystal clear.They boast of an array of templates, targeted segmentation options, automated email sequences, strong analytics and integrations with almost anything you currently use (Shopify, Zapier, Canva, WooCommerce, Instagram, and the list goes on).It would be remiss not to mention the fantastic brand culture they originally went viral for. Mailchimp makes you feel supported every step of the way to ensure a successful campaign.Your scale-up can use Mailchimp for:

3. Canva

Another marketing tool that has taken the world by storm (190 countries, to be exact). Canva made design accessible to all.  A drag-and-drop UI, an enormous variety of versatile, aesthetic templates, combined with libraries stocked with 100 Million+ images, videos, and graphic elements, make it a must-subscribe tech tool for businesses of any size.
Its premium features allow you to share project files amongst team members, completely revolutionizing design feedback processes and turn-around times. You can use Canva for:

4. Slack

A digital HQ for over 156,000 businesses around the world, Slack simplifies team communication and collaboration. In the age of hybrid flexibility and quiet hiring, Slack can perfectly fit into your business to ensure your teams work together from anywhere, anytime.
Startups, scale-ups, or anyone can use Slack for:

5. Stripe

Stripe helps accept online payments and send invoices and receipts and easily integrates with all website providers. Currently, Stripe is being used by 3.1M websites around the world to accept payments. An excellent benefit to startups is that it has 24/7 online customer service and advanced statistics available too.

You can use Stripe for:

6. Google Cloud

Google Cloud Services is designed to help startups build, deploy, and scale applications or websites with the help of Google’s computing, storage, machine learning, IoT, and other cloud products. Companies like Spotify, bit.ly, Forbes, and Freepik are Google Cloud customers.
GC has programs like The Startup Program, tailored to match the stage of growth of your startup, providing product and program engagement that is unique to your business needs.
Google Cloud can be used for:

7. Shopify

Shopify is synonymous with selling online. With merchants in over 175 countries, brands like Kylie, YogaBar, WholeFoods, Fitbit and Tesla call Shopify their online home. If you are an e-commerce business owner, look no further. Shopify is built to scale your business seamlessly.
Use Shopify to:

8. Amplitude

Today, analytics is everything. Without analyzing customer behaviour, purchase trends, and user engagement, it is nearly impossible to develop a triumphant growth strategy.  Businesses like Walmart, Ford, Atlassian trust Amplitude to help make data-driven decisions for their future.
Whether you are a mobile app, a SaaS platform, or an e-commerce business, Amplitude can help you understand your users, drive conversions and increase your pace of growth.
Use Amplitude for:

9. QuickBooks

Accounting and finance are often overlooked by founders because these verticals can be time-consuming and complicated, but let’s never forget that every business starts and ends with numbers.QuickBooks is an easy-to-use, startup accounting tool that can help your business streamline and manage finances. It is known for its pleasant user experience that can make numbers fun for you! Over 4M businesses use QuickBooks, out of which 40% are small businesses.
Use QuickBooks to:

10. Bubble

A very advanced development platform, Bubble, can help your business build apps without any code. With a drag-and-drop UI, it allows you to interlace programming features and functionalities. Bubble is known for its appealing visuals, great variety of integrations, scalability (it can easily scale to a 100K users a day), and security (compliant with certifications such as SOC 2, CSA, ISO 27001, and more). Apps like Beelango and Treepoints have been built using Bubble.Use Bubble for your business to build:

Did you know? TBDC Soft Landing program Start-ups receive access to US to $500,000 in tech credits for scaling your Start-up? Slack Hubspot Canva Mailchimp Slack Stripe Notion Google Cloud

Looking to take your startup to new heights?
Startups accepted into the TBDC Soft Landing program receive access to  USD $500,000 worth of credits that can be applied to each of the tech tools listed above and many more. Our entrepreneurs enjoy discounted subscriptions, exclusive free subscriptions, extra features, free users, waived fees, and much more to scale up lean and fast-track their growth trajectory.
If you are a local or immigrant entrepreneur looking to startup, buy, or scale your business in Canada, contact our advisory team today!

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