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If you’re a start-up business owner, you know that an essential part of your business is getting your message out there. You want people to understand what makes your start-up and offering so amazing and why they should care about you.

One easy way to do this is by creating a package with all the collateral a media or news outlet might need to write an informative story about you and your business. Commonly referred to as a Media Kit, it can either be a physical or digital information package that you update quarterly.

If you’re a founder who doesn’t specifically come from a marketing background, there’s a good chance you have yet to see many media kits. So if you are being asked for one, people think you have a story to share. Read on to learn how to build an impressive start-up media kit!

Getting Started with your Media Kit

Looking at a blank page is commonly the most challenging part of any creative endeavour. If that’s where you are, there is no need to panic.

Here’s a quick checklist of information you will need to gather to build a great start-up media kit;

What to Include in Your Start-Up Media Kit

When creating a start-up media kit, you might be tempted to put in any and all information that you, as a founder, think is neat. Unfortunately, if you want people to be able to read and digest your media kit, it’s best to keep it concise and impactful. Paint a complete picture with as few pages as possible, and give lots of information about how to find out more.

Below are some standard Media Kit sections and the information you should include.

Business Overview

Business Proof

Sure, you have a great business idea, but how are actual customers being helped by and finding the benefits in your business? In this Start-up media kit section, show your reader why they should believe in you.

Consider including;

Packaging your Start-up Media Kit

Once you’ve created and finalized your media kit, it’s time to package it. This involves choosing a format that works best for you and presenting it in a way that makes sense to your recipient.

It should be easy to read and navigate, professional-looking, and easy to distribute—so make sure it’s formatted as a digital document (PDF or Word) rather than a printed booklet or brochure.

An excellent digital file size for an ebook is 10-20MB; this will ensure that readers don’t have issues downloading the file and accessing its contents on their devices when they want them most!

Some Questions you may want to ask yourself when figuring out how to package this information;

Making Your Media Kit Stand Out

The press receives many media kits, especially if you make your start-up media kit for a trade show or conference. Think about the whole experience of your kit and if it properly reflects your brand.

Here are some other tips to consider when creating your Start-up Media Kit to develop something that makes an impression and will be more likely to be remembered;

A good media kit is an essential tool for any entrepreneur. It’s easy to create and can be used to promote your brand and attract investors. Making your own media kit is hard work, but it can pay off if you target the right people and submit to the correct publications.

Make sure you double-check everything in your media kit and don’t be afraid to seek professional help if you deem it necessary. If it does get picked up by a publication or if people want to talk about your business, be sure not to give away any of your secrets! What should matter to you is that you are armed with the correct information in the proper format to continue to promote your business in a professional and informative way.

Finally, don’t be afraid to try new things with your media kit—you never know what might catch a journalist’s eye until you try.

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