With marketing tools, trends and strategies evolving daily, it would be an understatement to say that keeping up is difficult. Especially as a startup founder, you always want to ensure you’re giving your business the best chance at success. Growth hacking, performance marketing, account-based marketing, customer acquisition costs, marketing automation, there’s much more to stay on top of.

Thankfully, great quality insights and resources are readily available today from around the world! Books, blogs, courses, and podcasts are at the tip of our fingers to upgrade our startup journey. We have compiled some of the best marketing podcasts you should tune into if you’re aspiring to be a global entrepreneur.

Marketing Over Coffee (US)

Marketing Over Coffee is a weekly marketing podcast hosted by John J. Wall and Christopher S. Penn. They discuss all things marketing, from the newest trends to best practices for startups. Each episode features a guest, often another successful marketer or entrepreneur from around the world, who shares their insights on everything from content marketing to conversion optimization.

Christopher, the host, is a subject matter expert himself as a Professor of Internet marketing and Advanced Social Media at the University of San Francisco. This show is great for beginners looking to get into the nitty-gritty of how marketing works, as well as more advanced marketers who want to expand their knowledge base with new ideas and strategies. They publish episodes every Thursday morning, don’t forget your coffee!

Social Media Marketing Podcast (US)

This podcast is hosted by Michael Stelzner, the founder and CEO of the well-known Social Media Examiner. Michael has become a name synonymous with Social Media for marketers all around the world. His podcast has been running for 10 years and has over 100 million downloads. Michael has a unique step-by-step method of breaking down his questions, which is highly appreciated by his listeners worldwide.

It’s a great source of information for startup founders to keep up with the latest trends in social media marketing and gain insights from its many experts on the topic. He publishes new episodes every Thursday.

SixPixels (Canada)

Canadian Mitch Joel has been in marketing since 1999. He started a digital marketing company with three other partners back in 2002. Since then, he has built an illustrious career after being an early entrant into the blog and podcast space.

His podcast 6 Pixels of Separation is still a big hit with listeners and readers because of his deep analysis of consumer behaviour, advertising and technology. On his podcast, you can look forward to Mitch’s own insights along with his guests from across the globe. If you’ve read the book Six Pixels of Separation and are wondering which one came first – it’s the podcast. He releases an episode every week, and the topics vary from creativity in advertising, consumer trust in brands, nuances of design in advertising and understanding data in marketing.

Obscurity To Authority (Canada)

This podcast by Canadian entrepreneur Darren Cabral is about helping you grow your business, brand and authority. Darren is the CEO of digital marketing agency Suits Social Inc, where he shares his thoughts on marketing, entrepreneurship and more.

Cabral founded Suits Social when he was just 17 years old. Since then, the company has grown from a small startup to a team of 30 people with offices in Toronto and Montreal. In his podcast, he shares his own story and the story of many other entrepreneurs of how they successfully managed to get their brands into the limelight.

Everyone HatesMarketers (Ireland)

Ireland-based Louis Grenier interviews guests and shares his own no-fluff, actionable marketing insights every week. His straightforward and no-nonsense approach has garnered many fans. With over 1m+ downloads, he tackles marketing topics on a large and minute level. How to build communities on social media, how to get free press, and how to market to Gen Z are some of the unique themes you can find on his podcast.

CMO Talks (Canada)

IT World Canada’s Chief Marketing Officer, Fawn Annan, speaks to other CMOs and CEOs on this podcast. You can expect to find senior professionals like the CTO of KFC, the CMO of SugarCRM, the CMO of PandaDoc, and more sharing their experiences and insights on new developments in the marketing landscape. Her episodes are an easy 30-minute listen.

Online Marketing Made Easy (US)

For any startup founder with an online business Amy Porterfield’s podcast is just right. Her personal expertise in lead generation and building online courses are some of the common themes on the podcast. She often shares real insights from listeners and students who have used her digital marketing tips to help understand the execution journey. Her style is encouraging and actionable for entrepreneurs looking to feel inspired as a whole, not just with marketing.

Marketing Technology Podcast by Marketing Guys (Netherlands)

The Marketing Technology Podcast is a weekly talk show that interviews professionals who leverage marketing tech for brands every day. Netherlands-based Elias Crum and Mark van Horik talk to C-level executives, software vendors, and entrepreneurs about how to best use marketing tech, like podcasts, digital marketing, ad engineering and more. They release one episode a week. It is a dual language show with English and Dutch.

Marketing School (US)

Marketing School is a daily podcast that teaches you how to grow your business through the latest online marketing tactics. Neil Patel and Eric Siu host the show. Neil is an author and marketer who has helped companies like Amazon, Microsoft, Airbnb, and Google.

Eric is an investor, founder and advisor to companies; he runs a digital marketing agency whose clients include Amazon, Uber, and Salesforce.Marketing School has over 100 episodes; their episodes are short and crisp. It can be added as a great daily habit for startup founders to tune into this real quick every morning. They have over 1 million downloads.

Perpetual Traffic (US)

With more than 300 episodes, Ralph Burns and Kasim Aslam share what’s latest on lead generation and sales conversions through paid traffic. Ralph’s runs a digital marketing agency with social media advertising clients in over 55 industries, managing annual spending of over $100 million. 

Kasim is a Traffic Coach for DigitalMarketer.com’s ELITE coaching program. He is also the author of The 7 Critical Principles of Effective Digital Marketing. They share their learnings and also interview guest speakers.

Martech Pod (US)

The Martech Pod is a part of the large Hubspot podcast family; they have a plethora of marketing podcast content that interviews experts from corporates and agencies. You can find the podcasts detailed under multiple sub-topics such as Content Marketing, Data & Analytics, Email Marketing, Social Media Marketing, Influencer Growth and more. Their podcasts also have notes under each audio, so you can always go back and read the highlights and takeaways too.

Startup Marketing is a Journey

The world of startup marketing is changing and will continue to do so. At the forefront of these changes are entrepreneurs who are always learning. Learn from experts, peers, local and global.

At TBDC, we have mentors and entrepreneurs from all over the world who have successfully built businesses out of Canada. Our 8-month business incubation program is specifically designed to help international entrepreneurs with high-potential companies scale to international markets. Book a call now!